Why are we always being told that 70-90% of women are wearing the wrong bra size? Is it true? Or is it something that we read and hear and then ignore, because it’s been repeated so many times. Why hasn’t anybody really done anything about it? These were the questions that set me off on a trail that has resulted in my company, Bra Sense, offering unique and innovative ways to answer and solve the problem of how to get the right bra, in the right size, for the right occasion, for every woman in every size.
We have always been led to believe that with bras, size is the most important factor. This is the thing that we focus on. That is what is fundamentally wrong. There is no such thing as ‘your bra size’. There is you, you’re body form and natural shape, your preferences, the right styles for you and after all that, the right model and style in your size that’s right for the occasion. Bra Sizes are a superficial interpretation of a general sizing guide, but we aren’t general. For instance, like clothes and shoes, one Size 16 dress or one Size 6 shoe or one Size 38DD bra is just one manufacturer’s or retailer’s version of what that means. But we aren’t mannequins – we are individual. We just aren’t a size – we’re an individual.
Therefore, what we at Bra Sense understand, explain and help you to do, is recognise your body form, natural shape, preferences, and the right styles and models for you as an individual; after all that, we know the right size for you, the person that you are.
Once you check what you are looking for the bra to achieve, you can recognise the shape of your bust and the shape of the bra required and the look you are seeking. Once you have these, size is the remaining point. Bra designs and cup styles must suit the shape of the bust and not change it. This is why shape rather than size is important. The Bra Sense personal fit is all about you and the right bra for you – usually at least one size smaller than you thought – because there is no more need to compromise.
Our fitting service is essentially based on the individual and their true body form, which remains a part of us from youth, and we can’t and shouldn’t try to change it. This includes build and proportion from the shoulders, through to bust, waist and hips. This is critical because it is the body form upon which a bra becomes the foundation garment for any outfit – giving a clean proportionate shapely profile. This unique formula is then cross referenced to our database of brands, styles and models that we stock from around the world which will match the individual size and body form. Whether an everyday bra, a T-shirt Bra or a strapless bra for that evening dress – the shape and therefore size match is accurate and individual.
We match the customer and their fashion preferences to the right style, design and model of bra and underwear shape for them in their correct size, which for 8 out of 10 customers is at least one size smaller than they actually thought they were. Putting the bust back into its correct position and proportions for an individual inevitably leads to a more shapely, smooth, contoured profile which reduces the required dress size, because it actually matches the proportions that fashion designers and therefore their sizes, expect. This means you don’t have to go one size bigger or avoid certain styles because of bulges and curves that just needn’t be there.
Stores will offer to measure you, in the old-fashioned way, against their own ranges. But it just does not help. You are not a mannequin. The clothes have to fit you, not the other way around. Two checks with a tape measure just do not do enough to help and waste your money. The answer is simple. Get the individual profile, proportions, preferences and measurements right, matched to the right brand model and style and we have a modern answer to an age-old problem.
The Bra Sense personal fit consultation and report for clients costs just £35.00, backed up by our superb ranges and our personal fit report. Already feel a size smaller? You should and we’ll show you how!
For more information about the Bra Sense personal bra fit, please do not hesitate to contact us on 0845 094 2827 or email service@brasense.co.uk
BRA SENSE 